Standard Keyword Hunt
How many times have you taken your favorite keyword research tool and entered in a seed word or phrase and pressed the Search button to get associated words? In one of the columns of the presented results is a figure showing monthly volume for each associated keyword. That volume number represents the frequency that searchers entered the particular word into a search engine over a 30-day period. You use that number to determine how effective the word or phrase has been in previous months. Has been. Past tense. And, the results also show the estimated cost per click for those words or phrases. That reveals to you that some number of marketers are paying for the privilege of using those words in their advertising. They have already used them. Past tense.
Haven’t you ever wished you could find keywords that no one has discovered, but yet they were still just as effective as any high-dollar CPC term or phrase? How great would that be? But, that would mean you’d have to find these keywords before they became popular enough to reveal substantial search engine results. Even before they become Google statistics in their Keyword Tool External. Before Google? Wow, science fiction! That would be like going back in time to before anyone ever thought about entering those words into a search engine. To do that, you’d likely need some kind of time machine. Maybe something like, say . . . an Internet Time Machine.
Do yourself a favor and take a look
at the video showing what Internet Time Machine
is doing in the FOREX markets.
Niche First, Then Keyword
We can’t confirm the rumor that the developers of The Internet Time Machine text analytics software have a life-size portrait of H.G. Wells on their wall, but old Herbert George would really admire the adventurous spirit that was the force behind the development of the ITM text analytic algorithms.
Let’s break down the process of using the keyword research tool as we mentioned previously. What keyword do we use as a seed word? According to all the online e-commerce experts, the standard approach for conducting internet marketing is to start out by finding “the hottest niche.” Nothing to it, right? What’s a “hot” buzzword that could determine a profitable niche? Whatever you decide that hot word is, you use it as your search term just like a prospective customer would: entering it into a search engine and evaluating the results. “Stop right there,” say the folks at ITM. They believe that if you put a search keyword into your favorite search engine, you already know what your niche is–maybe just conceptually–but you have a “hunch” or a “gut feeling” about it, at minimum. The Internet Time Machine folks say that’s a backward approach.
The ITM software is a text mining application that uses proprietary spiders and “trendbots” to scour 55 million online sources of content every 24 hours, aggregated over the last 14 days only. This process looks for highly repetitive noun phrases in articles, news groups, PPC ads, as well as social conversations on Facebook and Twitter. Then, a 13-step text mining algorithm is applied in order to refine the words. After this, public sentiment is gauged by using this mined text as exact-match entries into the top seven search engines. From these searches, any results that turn out to have high mentions–”chatter,” so to speak–on the web (which ITM calls “supply”) but also have minimal search results–both organic and PPC (which ITM calls “flat demand”)–will provide an indication of a potential niche that’s ready for exploitation. The ITM developers believe if you start out with a search word or phrase–of whatever origin–you’re just doing keyword research, not finding a niche the way they do. Their results show you the niches first, and you choose one of those rather than starting with the keyword tool.
But, That’s Not All
So the name Internet Time Machine is appropriate since its main function predicts the future of coming hot niches by finding the ones that have a lot of global “chatter” but haven’t yet shown up in a major way on the search engine results. But that’s just one function.
The ITM can also take a raw data (no text mining algorithms applied) snapshot of the last 24 hours showing a list of everything people are talking about it in the world. It can take another raw data snapshot of potential trends of the last 24 hours to spot the beginning of trends. There is also a function called ITM Core Text Analytics used for longer term projects such as would aid product developers in assessing the right time to create and put out, perhaps, an eBook or other marketable item. This function will also tell PPC advertisers when to start a new campaign that will be “ahead of the curve” on the hot topics that are starting to be talked about.
Yeah, But What Does It Do?
In general the Internet Time Machine is suite of text mining tools for spotting trends and niches before they become known to the wider marketing field. It is a text mining system that applies algorithms to reach figures of merit for 1) upward search trends (demand) vs. 2) search results that remain flat (supply) to reveal “pre-wave,” “pre-bandwagon” niches for exploitation and marketing.
What three books would you have taken upon your return to the Eloi?